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Operations • Systems • AI • Finance

Operator building systems that scale companies

I design and scale operational, pricing and automation systems for fast-growing companies operating in messy, complex environments.

  • Scaled Ligerio from €0 to €10M+ revenue in 4 years
  • Built AI-driven pricing & operations systems at Moverz
  • ex Rocket Internet / Jumia — 20+ entities, 550+ FTE

Track record

Built in the field. Measured in real numbers.

€0 → €10M+
Revenue
50–100%
YoY growth
x20
Logistics throughput
€1M+
Quote requests
20+ / 550+
Entities / FTE
100+
Pricing variables

What I do

I step in when operations are breaking under growth. Scattered workflows, manual chaos, weak visibility, no systems. My role is to build the operating infrastructure that makes scale manageable.

Build scalable operating systems

I design workflows, internal tools, dashboards and automation layers that replace manual coordination and make growth manageable.

  • Process design & simplification
  • Internal tools and automation
  • AI-enabled workflows
  • KPI dashboards and operating cadence

Structure growth from chaos

I help founders turn fast growth into repeatable execution: roles, processes, reporting, decision-making and team accountability.

  • Operating model design
  • Team structure and execution rhythm
  • Supply / demand operations
  • Growth bottleneck resolution

Fix critical situations fast

When cash, operations or governance are breaking, I step in quickly, diagnose the problem and stabilize the business.

  • 24–48h diagnostic
  • Cash and runway visibility
  • Operational stabilization
  • Interim executive support

How I work

Fast diagnostic. Focused plan. Hands-on execution. Durable systems.

1

Fast diagnostic

Within 24–48h, I map the financial, operational and organizational constraints to identify the highest-leverage actions.

2

Operating plan

I define a focused action plan with clear owners, priorities, metrics and deadlines.

3

Hands-on execution

I take direct ownership where needed: systems, reporting, processes, team structure, crisis stabilization.

4

Scale & optimize

I turn emergency fixes into durable systems that scale beyond my intervention.

Case studies

What I have built

MoverzOngoing · 2024

AI pricing infrastructure for a €10Bn market

  • Dynamic pricing system — 100+ variables
  • Computer vision: photo → inventory → price
  • €1M+ in quote requests within 3 months
  • Supply-side back-office — 20+ parameters
Ligerio2021–2025

Scaling a logistics-heavy e-commerce to €10M+

  • €0 to €10M+ revenue in 4 years
  • 50–100% YoY growth over 3 years
  • Logistics throughput x20 — same ops headcount
  • Team of 40+, 200k+ monthly visitors
Rocket Internet / Jumia2013–2016

Operating across 20+ entities and 550+ FTE

  • 20+ entities across Africa and Europe
  • 550+ FTE, 60+ direct reports
  • SWAT missions: audit, restructuring, stabilization
  • Built finance and control functions from scratch

Trusted by founders and operators

Direct feedback from the people I have worked with

"Guillaume supported us through many complex situations: tax audits, sudden executive departures, management embezzlement suspicions. He is very effective, knows how to dive deep into details while maintaining a holistic view. I highly recommend him."
Francis D.
Francis D.
CEO, Jumia, Jumia
"Thanks to Guillaume, we structured our finance in 3 months and raised €2M. His expertise allowed us to maintain control while accelerating our growth. A trusted partner."
F
Foucauld P.
CFO, HelloFood, HelloFood
"In a crisis situation, Guillaume took command immediately. He implemented our CRM and restructured our processes. His ability to stabilize operations and reassure teams saved our company."
Clément F.
Clément F.
Founder, Ligerio, Ligerio
"We mandated Guillaume during the sale of Glossybox (€70M revenue). The sale was blocked due to data quality. Guillaume restructured the entire group across 5 countries, brought everything into IFRS compliance and managed a tax audit on our holding. The sale was finalized 8 months after his arrival."
Caren G.
Caren G.
CEO, Glossybox, Glossybox
"Guillaume completely restructured our operations. From cash management to process optimization, he transformed our company. An exceptional professional."
Rolland D.
Rolland D.
Founder, Kaymu, Kaymu
"His scaling expertise allowed us to grow from 10 to 100 employees without losing control. Guillaume knows how to anticipate growth challenges and implement the right systems."
J
Jeremy F.
CEO, Orami Ltd, Orami Ltd
"Extremely sharp, methodic and still fun to work with, Guillaume is a passionate and bright executive, with the potential to manage large business entities. I would definitely recommend him."
C
Christophe Montague
Partner, M&A & Fundraising, MGT Partner
"Guillaume and I worked together in Africa Internet Group for about 9 months. Guillaume has a very professional mindset, sharp, diligent, never the one to sweep issues under the carpet. He's well versed in financial management and is very good at applying it and coaching the team. He'll be a valuable addition to any team."
T
Tarmo Amer
Co-Founder & CFO, Crumbo (ex Africa Internet Group)
"Since the beginning of his journey at Rocket Internet, Guillaume has proven many times he is able to understand problems quickly and provide pragmatic solutions in many aspects of the business: cost control, contracts, people management and many others. He is able to have a 360 view of the business and provide the right solutions to sustain healthy growth."
S
Sylvain Niset
CEO/CRO, Scale-up advisor

Ready to build systems that scale?

Let's start with a conversation about your operations, your constraints and the highest-leverage actions.